Which markets do we target?
 
 
Capita 1 sign

We work across a broad range of markets characterised by strong growth, allowing us to be selective in our approach to new opportunities. We are the BPO market leader in a number of sectors and face a range of different competitors across each of our markets.

Revenue by market (%) 2006 % 2005 %
1. Central government 14 16
2. Local government 17 15
3. Education 14 14
4. Transport 6 7
5. Health 1 1
6. Life & pensions 8 6
7. Insurance 10 12
8. Financial services 4 29
9. Private sector 26

Public/private split 52%/48%

Central government
There is constant pressure to increase efficiency while enhancing the quality of public services. 
Central government
 
Local government
Transforming public services for the benefit of citizens and communities is a priority for local authorities.
Local government
 
Education
There is a constant need to improve educational standards and raise accessibility while ensuring value for money.
Education
 
Health
There is significant pressure for organisational change through shared services and back office rationalisation.
  
Transport
A key priority is to have effective communications infrastructure and to reduce congestion.
Transport
Private sector
Companies increasingly recognise outsourcing as a way to assist with maintaining competitiveness.
Private sector
 
Insurance
Companies facing increasing regulatory requirements and a competitive operating environment are looking to outsourcing for support.
 
Life and pensions
Companies are adopting new service models to increase their focus and efficiency while maintaining service quality.
Life and pensions
 
Financial services
Product providers are concentrating on developing and distributing competitive products and are increasingly outsourcing back office functions.